More than 50% of consumers choose someone other than their primary financial institution for new deposit and loan products. Download this whitepaper to learn proven, new strategies to grow your retail banking portfolio in this self-serve, digital age. Learn how to change the rateshopping paradigm to stop rateshoppers in their tracks . . . even if you do not offer the best rates in your market.
Key takeaways include:
Key takeaways include:
- Three Point Proof Test to ensure you are the obvious choice.
- Proven formula for increasing marketshare and walletshare.
- How the Benchmarking Effect and the Halo Effect increase your perceived value.
- Six segmentation strategies that prove you outperform in your competitive niche.
- How to grow your retail portfolio without sacrificing margin or getting into a rate war.
- Free Competitive Analysis for financial institutions.
Whitepaper also includes five case studies that generated over $200 million in new deposits and loans with an ‘all in’ cost of less than $70 per new account and ROIs up to 644%.
Blog Question: Do you use proof in your marketing? If so, please post a comment below.
