--- title: Datatrac Blog | Ken Wanek description: Datatrac monitors deposit and loan rates for over 100,000 banking locations in America. We search. You save. --- ![logo](https://blog.datatrac.net/hs-fs/hubfs/Images-vg/Datatrac_GRA_silver_2017_tagline_360w.png?width=180&name=Datatrac_GRA_silver_2017_tagline_360w.png "Datatrac Great Rate Award 2017") # Blog For Retail Banking Professionals ![describe the image](https://blog.datatrac.net/hs-fs/file-2608134043-png/images/datatrac-blog.png) [![describe the image](https://blog.datatrac.net/hs-fs/file-29093610-png/images/logo-0.png) ](http://www.datatracresearch.com) More than 50% of consumers choose someone other than their primary financial institution for deposit and loan products.  The objective of this blog is to provide a discussion forum and thought leadership for decreasing churn in retail banking and increasing perceived value, loyatly and conversion rates.  ## Ken Wanek ### Recent Posts ## [Whitepaper: Driving Deposits & Loans in a Digital Economy](https://blog.datatrac.net/blog/bid/404109/Whitepaper-Driving-Deposits-Loans-in-a-Digital-Economy) [Posted by Ken Wanek on Tue, Mar 17, 2015](https://blog.datatrac.net/blog/author/ken-wanek) - [Tweet](https://twitter.com/share) [![](https://blog.datatrac.net/hs-fs/file-2608134053-png/images/whitepaper-download-driving-dl.png) ](https://blog.datatrac.net/blog/bid/404109/Whitepaper-Driving-Deposits-Loans-in-a-Digital-Economy) More than 50% of consumers choose someone other than their primary financial institution for new deposit and loan products.  [Download this whitepaper](http://www.datatrac.net/whitepapers) to learn proven, new strategies to grow your retail banking portfolio in this self-serve, digital age.  Learn how to change the rateshopping paradigm to stop rateshoppers in their tracks . . . even if you do not offer the best rates in your market.  Key takeaways include: [Read More](https://blog.datatrac.net/blog/bid/404109/Whitepaper-Driving-Deposits-Loans-in-a-Digital-Economy) 0 Comments [Click here to read/write comments](https://blog.datatrac.net/blog/bid/404109/Whitepaper-Driving-Deposits-Loans-in-a-Digital-Economy#comments-listing) Tags: [Datatrac](https://blog.datatrac.net/blog/topic/datatrac), [Great Rate Award](https://blog.datatrac.net/blog/topic/great-rate-award), [benchmark](https://blog.datatrac.net/blog/topic/benchmark), [deposit](https://blog.datatrac.net/blog/topic/deposit), [loan](https://blog.datatrac.net/blog/topic/loan), [marketing](https://blog.datatrac.net/blog/topic/marketing), [bank](https://blog.datatrac.net/blog/topic/bank), [credit union](https://blog.datatrac.net/blog/topic/credit-union), [whitepaper](https://blog.datatrac.net/blog/topic/whitepaper) [All Posts](https://blog.datatrac.net/blog/all) ### Subscribe via E-mail ### Latest Posts ### Follow Me [![Whitepaper Banner](https://blog.datatrac.net/hs-fs/hub/203942/file-2604514204.png)](http://www.datatrac.net/whitepapers) ©2026 Datatrac Corporation. All Rights Reserved. ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/1014365812/?value=0&guid=ON&script=0)